Ya got me. My main offer in $9/month and my other trainings are all under 100 smackers. So if you’ve been with me a while, you might have a little sticker shock.

(and if you really don’t have $400 to spend right now, I don’t want you to buy this.)

BUTTTTT…

These are launch emails. Complete with worksheets and video guidance. So that you can actually use the emails and feel confident-as-all-get-out when you hit send on them.

It’s basically a full-on course about launching. I know that

–the emails are going to make you money right now
–the worksheets and video content are going to help you understand launching so you can make money over and over again.

That’s why the price is the price. This isn’t something you use once. This is an actual learning experience. And you’ll take that knowledge with you into every one of your launches from here on out.

Sure, there’s some stuff missing…but I plan on adding that over the summer and having this be a “how to launch, the Liz Wilcox way” course. By the end of the year, I anticipate this course to be complete and around the $700 range.

Last…I also priced it this way because I DON’T want people that aren’t ready (read: don’t have the money or the right offer to sell) to buy it. People who aren’t ready will probably become overwhelmed and discouraged.

That’s the last thing I want to do when it comes to writing emails and launching.

I want it to feel good.

So if you’re ready to take your email marketing to the next level, and you’ve got $400, 10/10 recommend getting it now!

I feel you. I don’t know if I’ve ever finished a course I’ve bought. But here’s the thing:

This course isn’t about my ego–where I have to put every little thing I’ve ever learned or discovered in order for me to say “yep. It’s ready to sell.” This course is about you!

That’s why I’ve made all the videos less than 15 minutes long and available on 2x speed.

Instead of stuffing you with info, the majority of this course is action oriented. There are four worksheets designed to break down every piece of your copywriting and launch. This means you’ll be learning by doing.

The videos aren’t even set up in a way for you to “binge.” You watch one video and complete one exercise.

Same with the emails. You’ll watch one video and write one email. (sample of each email included so you can “see” how the template is used.)

Because here’s the thing: you don’t just build a wall. You lay one brick at a time. And that’s how everything is laid out for you. I want you to work without overwhelm.

I have two degrees–one in education, and the other in leadership. The way I’ve designed this course and curriculum? You’ll notice the Liz Wilcox difference, that’s for sure. (oh, there’s that ego a bit. haha)

Back to the original question: Can you do this in a weekend?

Sure! I’ve worked hard to make it feel bite sized and doable. Take breaks. Set 25 minute timers. Don’t forget lunch. And you should be working through the course and writing these emails “as quick as a bunny.” (or faster than your typical sloth pace, anyway.)

LAST NOTE: I've designed this thing to help you minimize your task switching and the amount of tabs open. This helps keep your brain in the zone so you can buckle down and get things done.

I’ve launched at least a dozen different digital products and events in the last 7 years. Most, I’ve launched at least a few times. Heck, with my $9/month membership–every day feels like launch day.

My big claim to fame is when I launched my first course and had 141 people on the waitlist…and proceeded to make 141 sales during the 5-day launch period.

That was 4 years ago. And since then, I’ve helped dozens of people launch with 1:1 services. And helped hundreds launch products from what I’ve taught in other programs, workshops, and live virtual event experiences.

But you should know that the emails and education inside this course are 100% Liz-ified:

-emails that focus on how you AND your product can serve your ideal customers (versus using storytelling as a tool to invoke emotional buying)

– worksheets that give you clarity on your ideal customer before you start writing your emails (ya know, so the writing part goes a lot faster once you’re there)

– a foundational belief in the truth, getting to the point as quickly as possible, and varying your content

– strategies that work in today’s market (because I’m constantly launching and learning what is working right the freak now.)

If that sounds good to you, I invite you to buy right now for $400.

Ope! My bad. Here we go:

*9 launch email templates*
I don’t want you to just copy and paste. I want you to actually understand how the email works and how to use it for YOU. That’s why each email comes with its own video walkthrough and sample.

*2 BONUS launch emails templates*
I know we all fear having the same launch sequence as everyone else. Of course, when you watch the video walkthrough and give yourself permission to deviate, that’s unlikely. BUTTTT…to ease your mind, I’m including some bonus launch emails so you can mix and match– varying your launch to make it feel most like you.

*Sample Launch Calendar*
This will allow you to see the different phases of your launch, get a picture of when you should be sending emails, and what happens when your launch is over. [video tutorial included]

*3 Understanding Our Customer exercises*
The key to an amazing launch is to know your customers amazingly well. Use these exercises to “get into the mind” of your customer and brainstorm all the ways your product is going to solve their issues. This is going to make those emails so much easier to write! [video tutorial included]

*Answering Objections activity*
In this wild world we’re living in, it’s more important than ever to be direct and address objections head on. This activity will help you list them all out and create your answers. You know, so you can easily put your answers directly in the templates when you’re prompted. [video tutorial included]

*The Phases of the Launch Sequence tutorial*
What should I expect during a launch? This tutorial answers that question by sharing the 4 phases of your email launch and what kind of sales you’ll likely see at each phase. [video tutorial included]

*Launch Bonuses Tutorial and Creation Exercise*
Possibly the most exciting but the easiest to overwhelm you and your customer…the bonuses! What kind of bonuses should you offer during your launch and why? This tutorial will walk you through the 4 types of bonuses, appearing vs. disappearing. Coupled with an exercise for you to journal out your bonus offers, you’ll be bringing your A GAME to this launch.

Fine by me. I love conscious consumers. (I don’t even shop on Amazon.)

Maybe you’ve launched before but…

the emails you sent didn’t sound like you because you used swipe files and had a hard time making them “you”

had anxiety the whole time because, while you were following a “formula”, you didn’t really understand what was happening, why you were sending out certain emails, or even how to best explain your offer.

things felt mostly thrown together which made you feel uneasy

you spent more time listening to other people’s launch stories instead of spending real time thinking through real reasons why someone should buy, how they might object, and forget about crafting a well thought out bonus strategy

I’d say yikes, but this is pretty typical. So no worries if you were nodding your head. That’s exactly why I created this course and why I’m sharing how I launch things.

The templates are not swipe files. They come complete with video walkthroughs and samples so you can make them YOU.

I don’t just give you a formula. There are several tutorials around your offer, customer, and launch, each complete with an exercise or activity. My goal is for you to feel confident that you know your who should buy this so well and can explain everything about your offer with ease…before you even write a single word of email for this launch.

This will feel really cohesive and mapped out for you.

You will understand bonuses and have a strategy.
You will know why someone should buy and how to open up a conversation about it.
And you will have spent more time working on your launch than just listening to me ramble on about them.


Maybe you’ve never launched before and you…
are tired of seeing all the launch emails that tell you a bunch of heartfelt stories that coerce you into buying


want a more easy-to-write but also effective-as-heck launch email method


feel like there’s so much info out there but you still “don’t know what you don’t know”


have an offer you want to introduce to your audience but don’t want to overwhelm them but do want to make sales but don’t wanna come across as….and so on with the but, but, buts



…then this Launch Method course will work for you.

I know launching for the first time is scary. You don’t know if your audience will be receptive. Maybe you’re doubting if the offer is right for them. Or perhaps you’re just doubting that you can do all the things it takes to pull this thing off.

Let me tell you something: You do have what it takes.

You might just need a friend.

I’d love to help. Inside the Liz Wilcox Launch Method course, you’ll find everything you need and nothing you don’t to launch for the first time.

Exercises and activities to walk you through the launch phases, calendar of events, objections your customer might have, and even craft a bonus strategy that’s sure to surprise and delight folks.

This isn’t a typical course where I info-stuff you. This is very action-oriented and you’ll be spending the majority of your time on thinking, writing, and implementing.

I want this for you!

Oh…last thing.

If you have to decide between groceries and this course…please do not buy. I never want someone to purchase with hesitation stemming from their personal budget. I believe in your ability to make money. And I offer free resources to help you do just that.

Want one? Get one!

You can request a refund within 7 days of purchase. I want you to trust that if this isn’t right for you, I’ll give you your money back without harassment of guilt.

Just like I trust you not to purchase, make copies of everything, bookmark or download all the videos, and then ask for a refund.

We’re both better than that.

So yeah. 7 days. Full refund. No problems. Xoxo

Absolutely! You can email me at any time at admin@lizwilcox.com with your questions. Or better yet…get the hive mind behind your launch and join my incredibly active Facebook group. That place is full of folks that are just as generous with their time and help as they are smart. (that’s a lot of support)